Leader. Innovator. Analyst.

I bring a unique perspective to marketing science that bridges the gap between data and results. I transform complex datasets into actionable insights, then apply the technical expertise to bring those solutions to life.

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Projects

Experience Timeline

UW-Madison
Graduated
May 2021
Critical Mass
Sep 2021-Present
2025
UW-Madison (Graduated May 2021)
Critical Mass (Sep 2021-Present)

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Critical Mass Projects (2021-Present)

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Forecasting Model

Developed two predictive regression models in Python for Infiniti, leveraging historical media spend, seasonality, and site trends.

Forecasting R Data Exploration Modeling AWS

Clustering Project

Enhanced Nissan user experience by implementing k-means clustering algorithms to personalize vehicle layout pages based on visitor intent.

Python K-Means AWS

Strategic Site Enhancements

Leading the initiative to make enhancements to the site based on comparative analysis of previous and current site performance to help achieve goals.

Data Storytelling Business Recommendations

New Subdomain Launch

Created a measurement strategy for a new subdomain thoroughly explaining how we are going to measure site success.

Measurement Strategy Data Storytelling Data Visualization

Quarterly Business Report Lead

Executed the creation of a new product-level report detailing key marketing initiatives, site changes with the launch of the new website, and implementing robust tracking in Adobe Analytics to track new categories.

Data Storytelling Adobe Analytics Data Visualization Business Recommendations

Spanish Reporting Lead

Led comprehensive reporting initiatives for the Spanish site, analyzing the impact of new marketing campaigns and content modifications on performance metrics.

Data Storytelling Adobe Analytics Data Visualization

Campaign Reporting Lead

Analyzed the performance and impact of major media campaigns for site KPIs. Delivered data-driven insights that quantified campaign effectiveness.

Data Storytelling Adobe Analytics Data Visualization

Catalyst Team

New Business Pitch Decks

Developed compelling data-driven presentations to demonstrate our analytics capabilities for new business pitches, helping to secure major client accounts.

Data Storytelling Tableau

Component Tagging

Implemented first and third-party tracking in Tealium and Google Tag Manager ensuring accurate data collection on the site.

Tealium GTM Data Collection

About Me

Austin Moore professional portrait

With over 4 years of expertise in data science and analytics, I transform complex datasets into powerful, actionable insights that consistently drive strategic business decisions and measurable outcomes.

My forecasting and clustering models have created lasting value for major clients — these solutions continue to guide critical business strategies long after my direct involvement ended.

At Army, I've spearheaded multiple high-visibility reporting initiatives and established myself as the trusted authority for strategic site optimizations that directly impact conversion metrics and user engagement.

I thrive at the intersection of creative innovation and strategic execution, consistently pushing boundaries while surpassing expectations for both internal stakeholders and client partners. My approach combines analytical precision with business acumen to deliver solutions that create lasting value.

Data Analysis
Machine Learning
SQL & NoSQL
Data Visualization
Forecasting
Clustering
Cloud Platforms
Python, R, Java, & C++

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