AI Engineer. Data Scientist. Innovator.

College Basketball Predictive Model

Built a machine learning model to predict college basketball game outcomes, applying statistical modeling and feature engineering to historical game data.

Forecasting Models

Built multiple forecasting models — from multi-linear regressions to XGBoost and neural networks — that informed $10M+ in annual media budget decisions. Engineered 20+ features from marketing spend and customer behavior data to predict performance and optimize budget allocation.

K-Means Clustering

First clustering implementation on the MKS team. Built k-means models to personalize Nissan vehicle layout pages based on visitor intent signals. Model adopted as the team's reference architecture for future personalization work.

Product-Level Attribution

Designed a product-level attribution framework that connected site engagement to downstream conversion outcomes. Logic adopted as the team standard across 5+ analysts and integrated into recurring reporting workflows.

GoArmy.com Site Enhancements

Led data-driven enhancements for GoArmy.com by performing pre/post comparative analysis of site performance. Findings shaped Phase 2 strategy and drove measurable improvements against recruiting KPIs.

GoArmy.com Subdomain Launch

Built the measurement framework for the GoArmy.com Civilian Subdomain launch — defining KPIs, building tracking infrastructure in Adobe Analytics, and establishing success criteria that informed the go/no-go decision for Phase 2.

Quarterly Business Report Lead

Created a new product-level report covering marketing initiatives, site performance, and the new website launch. Built robust Adobe Analytics tracking for new content categories and delivered zero-escalation weekly reports for 6+ months.

Spanish Site Reporting Lead

Launched first-ever analytics coverage for the Spanish-language site, expanding measurement to a previously untracked audience segment. Analyzed the impact of new campaigns and content on engagement and conversion metrics.

Campaign Performance Lead

Primary analyst for major media campaign measurement across Army and Infiniti. Quantified campaign impact on site KPIs and delivered executive-ready insights that directly informed subsequent media planning cycles.

Catalyst Team

New Business Pitch Decks

Developed compelling data-driven presentations to demonstrate our analytics capabilities for new business pitches, helping to secure major client accounts.

Component Tagging

Implemented first and third-party tracking in Tealium and Google Tag Manager ensuring accurate data collection on the site.

Lead Correlation Analysis

Correlated three years of site KPIs against T1/T2 sales lead data (2023–2026) to identify which digital behaviors most reliably predicted qualified lead generation. Findings directly influenced MINI's 2026 business strategy and media investment priorities.

ETL Pipeline Management

Manage the end-to-end ETL pipeline using Rivery, orchestrating data ingestion, transformation, and delivery to ensure reliable and timely data flows for reporting and analytics.